A place for women to feel, see, and claim their power
@Refinery29 is the nucleus of Refinery29 on Instagram, leading a network of seven social verticals.
This account fostered its own audience of engaged, opinionated users who value authenticity and collect visual ideas that address topics unrepresented in traditional media. This socially-driven work was made to be as quickly digestible as it was sharable.
Client: Little Woods / Neon Films
Illustration played a huge part in the visual communication and style of @Refinery29. This set it apart from content other media and lifestyle accounts produced and posted.
These assets were created to support @r29unbothered, a community for Black millennial women.
